Site for Automotive Research

As an automotive dealer, generating web traffic to your car dealer website is as important as the frequency of prospective customers visiting your brick and mortar showroom. The more the web traffic to your car dealer website, the greater are your chances of generating sales conversions. A lot of your competitors are aware of this and there is fierce competition online as dealers try might and mane to gain qualified web traffic to their car dealer websites. The widescale popularity of social networking sites like Facebook has created a happy hunting ground of sorts for automotive dealers to drive web traffic to their sites. With close to 600 million users now on Facebook, it is difficult for most automotive dealers to resist the lure of the social networking site and capitalize on its viral nature. Imagine the amount of web traffic you can “drive” to your car dealer website through your Facebook fan page? The sky is the limit!

• Use Facebook apps – There are some great apps on Facebook to keep your visitors glued to your business page. There are some cool games that can be integrated with your Facebook business page. Once you are successful in engaging your visitor, you can easily drive his attention to your car dealer website. Qualified web traffic generated from these tools can quickly get converted into buyers and long term customers.
• Expand your Facebook network – In the world of online marketing, your network is your greatest asset. The same holds true for your online automotive dealership as well. Placing pay per click advertisements on Facebook can rapidly expand your network on your Facebook fan page and in turn generate an influx of web traffic to your car dealer website.
• Install a podcast widget on your fan page – Podcasts are basically audio files that can be downloaded to your computer. They are a great way to boost web traffic to your car dealer website. By installing the Facebook podcast widget on your automotive dealership fan page, people from your network can listen to your podcast which would inform them about all the new cars and services that have been launched. This would prompt them to visit your site and in turn increase your web traffic statistics.

There are a myriad ways to gain web traffic from your Facebook fan page. The ones mentioned above are some of the most reliable and popular methods to drive a stream of traffic to your car dealer website. As long as Facebook continues to grow, a lot more tactics will be devised along the way to assist automotive dealers to effectively gain visitors to their site.

DeAngelis Advertising is an Automotive Advertising firm based out of Florida. Real World Results for Dealers Nationwide.